This Privacy Policy explains how Ophanim Official (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from www.ophanimofficial.com (the “Site”), powered by Wix. We are committed to complying with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth), which govern how we handle your personal information.
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you navigate the Site, we also gather data about the web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected data as “Device Information.”
We collect Device Information using the following technologies:
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Cookies: Data files placed on your device, often including an anonymous unique identifier. For more details on cookies and how to disable them, visit www.allaboutcookies.org.
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Log Files: These track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
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Web Beacons, Tags, and Pixels: Electronic files that record how you browse the Site.
When you make a purchase or attempt to make a purchase through the Site, we collect information including your name, billing address, shipping address, payment information (e.g., credit card numbers), email address, and phone number. Payment information is securely processed by trusted third-party payment providers (e.g., Wix Payments, Stripe, PayPal) and is not stored on our servers. We refer to this as “Order Information.”
We may also collect personal information through Wix features such as forms, newsletter sign-ups, or user accounts to provide requested services or updates (e.g., order updates or promotional offers for our sunglasses). We do not collect sensitive information (e.g., health data, racial or ethnic origins, or political opinions) unless explicitly consented to for a specific purpose.
In this Privacy Policy, “personal information” encompasses both Device Information and Order Information, as defined under the Privacy Act.
Anonymity and Pseudonymity
Where practicable, you may interact with our Site anonymously or using a pseudonym (e.g., for general browsing or inquiries). However, certain interactions, such as making a purchase or creating an account, require us to collect your personal information to fulfill those services.
How We Use Your Personal Information
We use Order Information primarily to fulfill orders placed through the Site, including processing payments, arranging shipping, and providing invoices or order confirmations. Additionally, we use Order Information to:
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Communicate with you;
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Screen orders for potential risk or fraud; and
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Provide updates or promotional materials about our products or services (e.g., new sunglasses collections), where you have consented or would reasonably expect to receive them.
We use Device Information to screen for potential risk or fraud (e.g., using your IP address) and to improve and optimize the Site, including generating analytics on customer browsing behavior and assessing the effectiveness of our marketing campaigns.
Direct Marketing
We may use your personal information for direct marketing (e.g., email or SMS promotions about our sunglasses) if you have consented or have a reasonable expectation of receiving such communications (e.g., as a customer). You can opt out of direct marketing at any time by clicking the unsubscribe link in our emails, adjusting your account settings, or contacting us at general@ophanimofficial.net.
Sharing Your Personal Information
We share your personal information with third parties to support the uses described above. For example, we use Wix to host and power our online store. Wix complies with applicable privacy laws, and you can learn more about their practices here: Wix Privacy Policy. We also use Google Analytics to understand how customers interact with the Site. Read more about Google’s data practices here: Google Privacy Policy. You can opt out of Google Analytics here: Google Analytics Opt-Out.
We use additional third-party services, such as payment processors (e.g., PayPal, Stripe, Wix Payments) and marketing tools, to support our Site’s functionality. These providers may collect or process your personal information in accordance with their own privacy policies, which we encourage you to review.
We take reasonable steps to ensure that overseas recipients (e.g., Wix or Google, based in the US or other countries) comply with the Australian Privacy Principles or are subject to equivalent privacy laws. If this is not possible, we will inform you and seek your consent before transferring your data, unless an exception applies under the Privacy Act.
We may also share your personal information to comply with applicable laws, respond to subpoenas, search warrants, or other lawful requests, or to protect our rights.
Behavioral Advertising
We use your personal information to provide targeted advertisements or marketing communications we believe may interest you. For more information on how targeted advertising works, visit the Network Advertising Initiative’s educational page at How Does It Work.
You can opt out of targeted advertising via:
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Facebook
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Google
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Bing
Additionally, you can opt out of some services through the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.
Cookies and Consent
We use cookies to enhance your experience on our Wix-powered Site. Essential cookies are necessary for the Site’s functionality, while non-essential cookies (e.g., for analytics or advertising) require your consent. You can manage your preferences through Wix’s cookie banner or by adjusting your browser settings. Learn more in our Cookie Policy.
Do Not Track
We do not alter our Site’s data collection or use practices in response to Do Not Track signals from your browser.
Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no online transmission is completely secure, and we cannot guarantee absolute security.
Notifiable Data Breaches
Under the Notifiable Data Breaches (NDB) scheme of the Privacy Act, we will notify you and the Office of the Australian Information Commissioner (OAIC) if a data breach is likely to result in serious harm to you. We will take prompt action to contain and address any such breach.
Your Rights
Australian Residents
Under the Australian Privacy Principles, you have the right to:
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Access: Request access to the personal information we hold about you. We may charge a reasonable fee for complex or time-consuming requests.
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Correction: Request correction of inaccurate or incomplete personal information.
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Complaints: Lodge a complaint if you believe we have mishandled your personal information (see “Complaints” below).
To exercise these rights, contact us at general@ophanimofficial.net. We will respond within a reasonable period, typically within 30 days, as required by the Privacy Act.
International Users
If you are a resident of the European Union, you have additional rights under the General Data Protection Regulation (GDPR) to access, correct, update, or delete your personal information. Your data may be transferred to and stored in countries outside Australia, including the United States, where data protection laws may differ. We ensure appropriate safeguards, such as Standard Contractual Clauses, are in place for such transfers.
California Residents
If you are a California resident, you have the right to access, delete, or opt out of the sale of your personal information under the California Consumer Privacy Act (CCPA). To exercise these rights, please contact us at general@ophanimofficial.net.
Other Jurisdictions
If you reside outside Australia, the EU, or California, you may have similar rights under local laws. Contact us to learn more about exercising your rights.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When no longer needed, we will destroy or de-identify your personal information in accordance with the Australian Privacy Principles. Wix, as our hosting provider, may retain certain data (e.g., logs or backups) per their Privacy Policy, even after your deletion request. To request deletion, contact us as described below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When no longer needed, we will destroy or de-identify your personal information in accordance with the Australian Privacy Principles. Wix, as our hosting provider, may retain certain data (e.g., logs or backups) per their Privacy Policy, even after your deletion request. To request deletion, contact us as described below.
Children’s Privacy
Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16 without parental consent. If you believe we have collected such information, please contact us at general@ophanimofficial.net to request deletion.
Complaints
We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. We will notify you of significant changes via email or a notice on our Site.
Contact Us
For questions, complaints, or to exercise your data rights, contact us at general@ophanimofficial.net. You may also reach us by mail at the address below
Ophanim Official
Instagram: Ophanim_offical
Facebook: Ophanim_Official
Address: PO Box 13, Sandown Village VIC 3171, Australia